Ideas & Insights

4 Easy Ways to Turn a Customer into a Loyal Fan

4 Easy Ways to Turn a Customer into a Loyal Fan

With more states legalizing Cannabis in one form or another, thousands of successful businesses have opened up in the cannabis industry. However, with all those new businesses popping up, the competition over the cannabis customer base has only increased.

Yet, there’s nothing wrong with a little healthy competition in business, and we here at MGO have come up with a list of best practices for all types of cannabis businesses to optimize operations and marketing efforts to stand out among the rest.

1. Be the best at what you do

It may seem obvious, but it is also easier said than done. Optimizing every level of operations should be the priority when developing or expanding a cannabis business. Experienced cultivators and retailers know that cannabis consumers want quality and are also fickle and demanding.

Keeping the best and freshest product is stock must be priority number one for retailers. The same rules apply for businesses throughout the supply-chain, competition will increase among distributors, cultivators, and manufacturers as the industry grows.

2. Putting your Cannabis Business on the Map

Cannabis businesses should be marketing themselves like any other business would, although they must remain mindful of the marketing challenges the industry faces. Step number one is getting your business accurately listed on everything from niche apps and media outlets to big databases like Yelp or Google Maps. “Accurately” is the key word because mistakes in anything from hours of operations to on-hand stock can potentially cause customers to dismiss you completely.

This also means getting your name out there in other ways. Even if your marketing budget is non-existent, building a following on social media sites like Instagram, Twitter, and Facebook helps build awareness and draw customers in. There are many ways to navigate marketing efforts and the industry is poised for innovative ideas in this space.

3. Be Kind

Like just about every other industry, customer service is the key to success for a cannabis business. According to a customer experience report published by  Rightnow, the number one reason customers stop doing business with a company is a poor customer service experience. In a world driven by social media, if your service suffers, not only will customers not return, but they’ll tell their friends – and strangers on the internet – to stay away.

That’s why it is important to keep the vibe at your location light and helpful. Most customers want to be “regulars” and have a rapport with their budtenders and key staff. If your staff is friendly and knowledgeable, you’ll see more repeat visits.

4. Customer Loyalty Programs Work

Consumers love few things more than a good discount. Customer loyalty programs reward repeat visits, help track previous purchases (which makes budtender recommendations more helpful) and can help with all kinds of operational and financial activities (i.e. tax payments, inventory tracking, etc.).

There are a wide variety of point-of-sale and loyalty systems that can help you easily implement customer loyalty programs. For a consultation on which is the best for your cannabis businesses, reach out to us for a consultation.

 




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