MGO Shocks Nation with Boring Announcement
Sacramento, CA (June 7, 2010) – Professionals at statewide CPA firm Macias Gini & O’Connell LLP (MGO) today announced that they are acknowledging the truth in the old cliché that accountants are boring and have changed their branding accordingly.
The firm has dropped the names from its logo and added the tagline “Proud to be Boring Accountants.” “We felt it was time we stood up and claimed our craft. It’s who we are, it’s what we love doing,” said Kevin O’Connell, MGO Managing Partner and proud boring accountant. “In a world where CPAs seem to be Jacks of all trades, we are master of one, and proud of it.”
The new branding is the result of an intensive effort supported by internal and external marketing experts that focused on crystallizing benefits for clients in choosing MGO as their service provider. It is designed to demonstrate that MGO accountants take their profession seriously but not themselves, and to emphasize the positive qualities of their “boring” expertise – the judicious, reliable, thoughtful and ironclad approach that helps clients understand how to stand clear of fads and quick fixes while staying focused on strategies that will help them succeed over the long-term. That’s enough explanation. We wouldn’t want to bore you, now would we?
Click around our website to learn more. Please try not to snore.
About MGO®
Founded in 1987, Macias Gini & O’Connell LLP (MGO) is a statewide certified public accounting and business management firm with offices in Sacramento, Walnut Creek, Oakland, Los Angeles, Century City, Newport Beach and San Diego and a staff of over 230 professionals who are proud to be boring. The firm offers a diverse array of assurance, tax and business management services to clients ranging from startup companies to middle market public and private companies, Hollywood celebrities, the world’s largest public pension system and California’s largest local governments. MGO is an independent member of the BDO Alliance and is consistently ranked among the fastest growing CPA firms in the nation. To find out more about MGO, visit our boring website at www.mgocpa.com. MGO is a registered trademark and Proud to be Boring Accountants is a trademark of Macias Gini & O’Connell LLP.
